We were approached by international travel company Ski Lifts, an expert in airport transfers, to work with them to rebrand their current three travel brands. They also required a brand to future-proof their company with PLC aspirations and self-driving vehicles in mind. They wanted to introduce a modern ‘umbrella’ company brand that captures what they do and what they will do. They briefed us with the idea of ‘Lifts To’ potentially as the company name. After a research period we pitched the concept of ‘TO’.
The entirety of what they do as a company, summed up in two letters.