The story of…
Part of the family
Latitude have provided strategic marketing consultancy to Oakhill, an Independent Day School and Nursery, for over ten years through a consistent monthly retainer. Working with the business month in month out has enabled Latitude to be an integral part of the home team, literally living and breathing the school as they do. In that time every aspect of brand strategy, profile, market segmentation and communication, both internally and externally, has been reviewed and fulfilled.
The nature of the work covered is wide from a newly built website, content creation, social media, newsletter (internally for parents and externally for new pupils) advertising, School and Nursery Prospectus, signage, PR, photography and organising an annual event programme including a charity golf event, fireworks display and annual Christmas Market. Twice a year the Open Days and Evenings necessitate their own campaigns and clear targets to be achieved.