CASE STUDY

The story of Head Gear

Capital Hair & Beauty, the UK’s largest independent supplier to hair and beauty professionals, briefed us to redesign their in-house product range, Head Gear. Their current packaging wasn’t jumping off the shelf enough and with several conflicting messages it was unappealing and confusing to their customers. After an extensive design process we produced a brighter, simpler solution that jumps off the shelf. We produced a comprehensive brand guidelines for them to provide to their suppliers, often in the Far East, in order to cut down on print errors and to harmonise their range.

We continue to work closely with them as they introduce new product and reorder stock. This involves commissioning models and photography as well as liaising with their suppliers.