Ski lifts are an international airport transfer operator. Founded in 2003, they have grown to operate in 14 different counties transferring over 80,000 passengers each year.
Their Manchester office approached us to look at their portfolio of brands and introduce a parent company brand – Lifts To. They were looking for an ‘uber’ solution with a mind to the future and driverless cars.
LATITUDE submitted a proposal to rebrand the whole group simply as TO as this encapsulated everything they did. After a period of time it was understood that the brand TO didn’t fully translate on international phone calls and the decision was made to reintroduce the word ‘Lifts’.
Alongside this umbrella brand, LATITUDE redesigned their sub brands including the introduction of a new market – Golf Drives.
LATITUDE continue to support them with general design work