“I love Latitude and couldn’t have asked for a better marketing partner to bring our ideas and work to life. You fully got the brief above and beyond our imagination and we know this relationship will continue until the end of time.”
James Leinhardt, CEO Levitex
LATITUDE were introduced to Levitex as a start-up based at the Manchester Science Park. Through their innovative new foam technology they wanted to disrupt the ‘sleep’ market and change the way consumers and healthcare thought about sleep posture.
From initial branding and early packaging designs we have since completed every marketing aspect possible, including two rounds of investor funding, a top 5% most successful kickstarter campaign, created a ‘Sleep for Sport’ initiative engaging with Sale Sharks and many sporting legends and a pivot from B2B to B2C due to coronavirus, right through to them signing with major UK retailers.
A key impact we had on the Levitex business was the creation of the ‘Sleep for Sport’ product. Following Levitex’s sponsorship of Sale Sharks Rugby Union team we developed a program with them in order for Levitex to deliver sleep training to individual athetes and full sports teams. They have gone on to work with Premiership football teams, Cricket teams, Olympic athletes, Gymnasts, Professional Boxers…