Headed up by director Sean, we have an extensive history of packaging design, primarily for the health and beauty markets, including leading haircare brand, Kevin Murphy. Packaging design throws up numerous challenges with different substrates, cutting guides and printing restraints. That’s why it is important to ensure you come to an expert in order to maximise the shelf impact of your product. Call Sean on 01200 538385 if you have a product you want to bring to market or revitalise.
The story of…
Capital Hair & Beauty, the UK’s largest independent supplier to hair and beauty professionals, briefed us to redesign their in-house product range, Head Gear. Their current packaging wasn’t jumping off the shelf enough and with several conflicting messages it was unappealing and confusing to their customers. After an extensive design process we produced a brighter, simpler solution that jumps off the shelf. We produced a comprehensive brand guidelines for them to provide to their suppliers, often in the Far East, in order to cut down on print errors and to harmonise their range.
We continue to work closely with them as they introduce new product and reorder stock. This involves commissioning models and photography as well as liaising with their suppliers.