Marketing and Branding

WITH A DIFFERENCE

At Latitude we believe in establishing and maintaining long term relationships with our clients. Empathy and understanding are a given and we start to live and breathe your business.

With this in mind we have developed four packages to maximise your marketing, whatever your budget. This means no large initial bill but monthly payments split over a 6 or 12 month period, which demonstrates commitment and intention on both sides. Call us on 01200 538385 if you would like to discuss marketing your business.

PACKAGE ONE

START

Designed for businesses who are launching and looking to make an impact. Aimed at small start-ups looking to establish their identity, web, social media and print presence and gain a foothold in their market.

This package includes marketing advice, brand creation, the ‘look and feel’ for all marketing items thereafter, a WordPress fully responsive website (SEO ready), social media establishment and literature formats, advert and signage design. All printing and other production costs are charged separately.

Price quoted exclusive of VAT.

£300 per month for a 12 month period

PACKAGE TWO

GROW

Designed for businesses looking to take their existing marketing to the next stage. An established SME able to invest more in their marketing, increase their profile, grow their community and generate more traffic and traction.

Generally they will require a marketing evaluation and the formation of an annual strategic marketing plan which will define objectives and lead to the creation and completion of specific campaigns.

This package includes, a review of existing marketing activity, setting of objectives, and creation of a marketing plan. Evaluation of content, message and the design of the brand, website, social and printed items, on-going maintenance and input to the website and social media platforms. Monthly marketing advice and a 2-hour meeting to implement, review and respond to changing business factors throughout the year.

PACKAGE THREE

REACH

Designed for large corporates who need on-going monthly marketing execution across a larger span of departments or marketing platforms. A total marketing solution to reach audiences, audit, adjust and conquer the market.

1. Strategy – brand / re-brand, rationale and message
2. Creation – design, copywriting, imagery, video
3. Medium – websites, social media, ebooks, email, print, digital advertising, investment pitch decks
4. Digital Intelligence – SEO & Digital Analytics, Media Presence, Reputation Auditing and Management, and Horizon Scanning.
5. Public Relations 

PACKAGE FOUR 

CLARITY

A key exercise to get things right from the start
Further to our initial meeting and the background information shared, research of  supplied material – Latitude will define the core proposition. Working through a pitch deck model, we will provide clarity on your message and approach specifically to the identified avatar.  
Creative thought and marketing rationale will provide the basis of a targeted campaign going forward.
Initial Consultation
Research of existing marketing collateral
Pitch Deck 
Message to market
Targeted Campaign Rationale
£675 plus VAT

PACKAGE THREE

CASE STUDY

The story of TO

We were approached by international travel company Ski Lifts, an expert in airport transfers, to work with them to rebrand their current three travel brands. They also required a brand to future-proof their company with future PLC aspirations  and self-driving vehicles in mind. They wanted to introduce a modern ‘umbrella’ company brand that captures what they do and  what they will do. They briefed us with the idea of ‘Lifts To’ potentially as the company name. After a research period we pitched the concept of ‘TO’.
The entirety of what they do as a company, summed up in two letters.

WEBSITE CONCEPT

OBLIGATORY TOTE BAG

ADVERTISING CONCEPTS

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.