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Latitude marketing partner to MIMA 2021

We are delighted to be marketing ‘The Made In Manchester Awards 2022’ on behalf of pro-manchester, producing literature and visuals for their glittering Award Ceremony on 3rd February 2022 at the Kimpton Clocktower Hotel, Manchester. Additionally, we are proud sponsor and judges of the Marketing, Advertising or Creative Professional of the Year award. It’s going to be one heck of a night!

People can enter here – Enter MiMA 2022 – MIMA 2022 (mimamcr.com). It’s completely free to enter. The deadline for entries is 11th November (due to be extended by 1 week).

no need to be a member of Pro Manchester to enter, 50/50 split between members and non-members entering and about a 50/50 split between people nominating themselves and people nominating others. So, it really is for anybody and everybody to get involved. The only stipulation is that those nominated for an award are under 35 as of 11th November 2021.

This year’s categories:

  • Apprentice of the Year
  • Business Development/Sales Professional of the Year
  • Business Owner/Entrepreneur of the Year
  • Business Support professional of the Year
  • Diversity and Inclusivity Champion
  • Finance Professional of the Year
  • Graduate of the Year
  • Hospitality Professional
  • HR Professional of the Year
  • Lawyer of the Year
  • Manager of the Year
  • Manchester Community Hero
  • Marketing, Advertising or Creative Professional of the Year
  • Recruitment/Talent Professional of the Year
  • Sustainability Champion
  • Team of the Year
  • Technology/Innovation Professional of the Year

What’s in a name?

Over the years we have advised a great many clients on their choice of business name. Sometimes you can be so close to the subject you just can’t see.  That’s when external expertise can help to get it right from the get-go.

I am ashamed to say that once a client called me and gave their company name which ended in ……Media. I ignored the call because I thought it was another newspaper trying to sell me advertising space – and we get quite a lot of those. It was only after subsequent calls and the firm statement “what do I have to do to give you work” that a valuable insight appeared to us all. Their company name didn’t describe what they did – they produced high quality video. From there we found the perfect domain and clarity from the outset. Similarly a local client in this area wanted to preface their business with Bowland. It was apparent to us that Ribble Valley not Bowland was getting all the publicity in the Times and Guardian lists of places to visit and appearing in essential key word searches – vital for their proposition. When you start to think of human behaviour, psychology, research, domain names and Search Engine Optimisation (SEO) it’s a different train of thought.

What does your company name say about you?

For my own part when thinking of a first business name in 1991, as a creative person I pictured the brand first in my mind and could only see a logo from my childhood. As a family we enjoyed holidays in Abersoch in North Wales, and on the drive down I was always excited to see a hotel perched high above Colwyn Bay with a superb typeface (always loved typefaces) and title 70 degrees.

I used to use a drawing board to design layouts using a right angle – so it was 90 degrees – the right angle on design and marketing. Fast forward to 2012 and Andy Schofield and I were thinking of the name for this business, knowing there was always going to be an art aspect, we needed a pair. The degrees were never far away – our destination – 53.87 N 2.39 W Clitheroe and Latitude Design & Marketing (as was) and Longitude Art Gallery were formed. In 2020 we added the Manchester co-ordinates and a rebrand to truly reflect our purpose.

An interesting story


What is your purpose?

Do I mean in life, as a person, as a business, or as a brand?
You have the capacity to chart your own life, form your own vision, make your own reality.
Are you still curious, open to ideas, pushing the boundaries – on a mission?
What do you stand for?
We can all work through the weeks and months, dealing with the day to day running of life and business, focusing on the project in front of us and the revenue. What if I was to suggest that focusing on the higher goals would bring greater satisfaction, return and profit.
Even in the present world of technology and digital, the old saying ‘people buy people’ is as true as ever. Behind every laptop, app, social media post, video, website, and e mail there is a human being making an emotional decision or purchase.
I realise I have 30 years of human observation through one channel – marketing. I am more driven today than I was when I started my first business at the age of 24. I am passionate about what I do and am curious to learn more, hear more, experience more. I know my purpose – it is to be a guide, a pathfinder to a destination, to see the route to scale and grow. Regarding co-ordinates and destinations, there’s a story behind Latitude and Longitude, and Ninety Degrees before it, but that’s for another day.
In this present day it is not enough to simply follow profit, we need to solve a human problem with the power of our brand and our actions. We need to drill into our mission and create impact through purpose – to add value, improve and enrich lives.
How does this relate to you and your brand?
As an example, as a lawyer you may think you only supply legal advice, you don’t. Look at it from the problem you solve, start from your clients perspective and work backwards to you. You support and steer a person through a personal crisis such as a divorce, a custody battle, a breakdown of a business, a partnership fallout. You’re not delivering a product or service, you’re delivering a benefit. You’re creating impact!
A brand that truly defines its purpose, mission and value to a client/customer will not be selling anymore but will be attracting, connecting and converting.
If you’re keen to find your purpose and voice and relate it to your brand to reach a destination, then I am keen to hear your story.
Sarah Clemson


Digital visibility and reach are more crucial than ever.

In these heartbreaking times when shop windows and office meetings are off limits, it is so important to retain contact with existing clients, communicate your present position, help them to purchase from you still and reach out to new customers. For the last ten years retail has had to evolve and businesses have been left behind if they haven’t embraced digital opportunities. 

Like it or not, comfortable or otherwise, digital is the key. Many start-ups and SME businesses do not have a consistent marketing provision. We would like to help and have devised a new monthly marketing package in response to such enquiries. 


Take a look at MOMENTUM below

Latitude partner with Exchange at Enterprise City, Manchester

We are delighted to announce that Latitude, has partnered with Enterprise City Manchester to become an on-the-ground marketing partner to support the 23 start-up tech businesses within the Exchange programme.

Latitude becomes the latest company to join the prestigious list of partners at Exchange which includes Microsoft Advertising, CRSI, RSM and Code Nation. Exchange, is a revolutionary new digital and technology programme for the UK’s next best start-ups, delivered in collaboration with Tech Nation. Its mission is to support 2,000 ambitious individuals within the tech sector, over a 15 year period.

Latitude will have a second home at Bonded Warehouse, the state-of-the-art new workspace next to the Science and Industry Museum – part of the Enterprise City cluster tech, media and digital district – whilst retaining its head office in Clitheroe. Support to the start-up tech firms will take the form of one-to-one consultancy and bespoke marketing strategy. Marketing rationale, planning, brand profile, web, digital and social media growth and reach will be the expertise provided.

Sarah Clemson, Director of Latitude comments: “We are delighted to be the marketing partner for the Exchange programme, we have great experience of launching and working with start-up businesses, ensuring market position and growth is secured in those crucial few years.

“Our thanks goes to Tanya Grady, Head of Partnerships at Enterprise City, and Liz Scott of Tech Nation for their vision and commitment to collaboration and support of the tech community. Liz has seen first hand our marketing results achieved with Levitex, an innovation-led tech business launched two years ago. Latitude took them from brand and launch to a top 5% ever Kickstarter campaign, deals with major retailers, partnerships with leading sports clubs and traction across three markets. We are looking to deliver similar positive outcomes to the fledgling businesses at Exchange.”

What is Exchange?

Exchange is a programme created to support and empower the UK’s next best digital and tech start-ups. It provides access to the right tools, digital infrastructure, professional support and voices of experience can make the difference between success or failure in businesses’ critical early months, and Exchange aims to make that difference. By granting ambitious early-stage tech companies and entrepreneurs’ access to the tools and expertise they need to learn and develop, Exchange hopes to pave the future of tech and digital in the UK.

How will it be delivered?

The scheme is situated in Bonded Warehouse, part of Enterprise City. In order to qualify for the scheme, businesses must meet at least one of the following criteria: the business has been trading for 1 – 3 years, it is headquartered in the UK, it is a digital tech business with a product or service to sell, has at least one active client or pilot in progress, or has ambitions of growing and scaling. Successful applications will receive subsidised workspace at Bonded Warehouse throughout the length of the programme, and be supported through the wider Enterprise City district once they become alumni.

Enterprise City is set in the heart of Manchester, and developed by Allied London, an award-winning property development and investment company, Exchange intends to create a collaborative community of like-minded, forward-thinking entrepreneurs and global organisations.

Tanya Grady, head of partnerships at Enterprise City, said: “Marketing is a key ingredient to the success of a budding business, and we are delighted to bring Latitude in to provide that early support to our 23 start-up businesses at Exchange. They will receive the best advice to help them establish and maintain a foothold in the tech and digital industry, and raise their profile as they scale and seek investment over the coming years.”

Latitude will join a number of other partner businesses to build on Manchester’s status as Europe’s fastest-growing major tech city, and support Exchange members in their journeys to become the UK’s next biggest tech start-ups.

Record breaking website delivery

Brand, literature and website designed, content created, built and launched in 7 days!

We have always prided ourselves on being responsive and going the extra mile for clients, but this week we have taken that to another level with a very tight deadline. Clients, Sustainable Building Services based in Skelmersdale, approached Latitude for the launch of their new marketing campaign in response to the Government energy efficiency grant – entitled ‘The Green Homes Grant Scheme.’ We immediately understood time was of the essence and that they needed to be in position and engaging with consumers in readiness for the scheme launch late September.

The Chancellor of the Exchequer, Rishi Sunak, announced a £2 billion fund, which will see the government fund up to two-thirds of the cost of home improvements of over 600,000 homes, supporting over 100,000 jobs in green construction. The Government needs to improve the UK’s carbon footprint and it’s trying to do so by stopping heat loss from homes. Up and down the country homes are going to benefit from this unique opportunity.

Latitude created a brand, believe it or not the Government doesn’t have one! 20,000 leaflets and a website were all delivered within one week. SEO and a digital and social strategy will follow, complemented by on-site initiatives when improvements commence.

I hasten to add we don’t plan to do this as a general rule!


The Philosophy of Marketing

Delighted to launch a presentation entitled ‘The Philosophy of Marketing’ to the Business Network – Central and East Lancs Division, superbly run by Karen Tems, today – 3rd September 2020.

Thank you for the great feedback from fellow networkers. Should anyone like a one hour marketing strategy brainstorm please

e mail sarah@latitudestudios.co.uk.