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Latitude partner with Exchange at Enterprise City, Manchester

We are delighted to announce that Latitude, has partnered with Enterprise City Manchester to become an on-the-ground marketing partner to support the 23 start-up tech businesses within the Exchange programme.

Latitude becomes the latest company to join the prestigious list of partners at Exchange which includes Microsoft Advertising, CRSI, RSM and Code Nation. Exchange, is a revolutionary new digital and technology programme for the UK’s next best start-ups, delivered in collaboration with Tech Nation. Its mission is to support 2,000 ambitious individuals within the tech sector, over a 15 year period.

Latitude will have a second home at Bonded Warehouse, the state-of-the-art new workspace next to the Science and Industry Museum – part of the Enterprise City cluster tech, media and digital district – whilst retaining its head office in Clitheroe. Support to the start-up tech firms will take the form of one-to-one consultancy and bespoke marketing strategy. Marketing rationale, planning, brand profile, web, digital and social media growth and reach will be the expertise provided.

Sarah Clemson, Director of Latitude comments: “We are delighted to be the marketing partner for the Exchange programme, we have great experience of launching and working with start-up businesses, ensuring market position and growth is secured in those crucial few years.

“Our thanks goes to Tanya Grady, Head of Partnerships at Enterprise City, and Liz Scott of Tech Nation for their vision and commitment to collaboration and support of the tech community. Liz has seen first hand our marketing results achieved with Levitex, an innovation-led tech business launched two years ago. Latitude took them from brand and launch to a top 5% ever Kickstarter campaign, deals with major retailers, partnerships with leading sports clubs and traction across three markets. We are looking to deliver similar positive outcomes to the fledgling businesses at Exchange.”

What is Exchange?

Exchange is a programme created to support and empower the UK’s next best digital and tech start-ups. It provides access to the right tools, digital infrastructure, professional support and voices of experience can make the difference between success or failure in businesses’ critical early months, and Exchange aims to make that difference. By granting ambitious early-stage tech companies and entrepreneurs’ access to the tools and expertise they need to learn and develop, Exchange hopes to pave the future of tech and digital in the UK.

How will it be delivered?

The scheme is situated in Bonded Warehouse, part of Enterprise City. In order to qualify for the scheme, businesses must meet at least one of the following criteria: the business has been trading for 1 – 3 years, it is headquartered in the UK, it is a digital tech business with a product or service to sell, has at least one active client or pilot in progress, or has ambitions of growing and scaling. Successful applications will receive subsidised workspace at Bonded Warehouse throughout the length of the programme, and be supported through the wider Enterprise City district once they become alumni.

Enterprise City is set in the heart of Manchester, and developed by Allied London, an award-winning property development and investment company, Exchange intends to create a collaborative community of like-minded, forward-thinking entrepreneurs and global organisations.

Tanya Grady, head of partnerships at Enterprise City, said: “Marketing is a key ingredient to the success of a budding business, and we are delighted to bring Latitude in to provide that early support to our 23 start-up businesses at Exchange. They will receive the best advice to help them establish and maintain a foothold in the tech and digital industry, and raise their profile as they scale and seek investment over the coming years.”

Latitude will join a number of other partner businesses to build on Manchester’s status as Europe’s fastest-growing major tech city, and support Exchange members in their journeys to become the UK’s next biggest tech start-ups.

Record breaking website delivery

Brand, literature and website designed, content created, built and launched in 7 days!

We have always prided ourselves on being responsive and going the extra mile for clients, but this week we have taken that to another level with a very tight deadline. Clients, Sustainable Building Services based in Skelmersdale, approached Latitude for the launch of their new marketing campaign in response to the Government energy efficiency grant – entitled ‘The Green Homes Grant Scheme.’ We immediately understood time was of the essence and that they needed to be in position and engaging with consumers in readiness for the scheme launch late September.

The Chancellor of the Exchequer, Rishi Sunak, announced a £2 billion fund, which will see the government fund up to two-thirds of the cost of home improvements of over 600,000 homes, supporting over 100,000 jobs in green construction. The Government needs to improve the UK’s carbon footprint and it’s trying to do so by stopping heat loss from homes. Up and down the country homes are going to benefit from this unique opportunity.

Latitude created a brand, believe it or not the Government doesn’t have one! 20,000 leaflets and a website were all delivered within one week. SEO and a digital and social strategy will follow, complemented by on-site initiatives when improvements commence.

I hasten to add we don’t plan to do this as a general rule!

VIEW THE WEBSITE

The Philosophy of Marketing

Delighted to launch a presentation entitled ‘The Philosophy of Marketing’ to the Business Network – Central and East Lancs Division, superbly run by Karen Tems, today – 3rd September 2020.

Thank you for the great feedback from fellow networkers. Should anyone like a one hour marketing strategy brainstorm please

e mail sarah@latitudestudios.co.uk.