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Pro Manchester event proud sponsors

Latitude Strategic Marketing are delighted to announce that they will once again be proud sponsors of the Pro Manchester Trailblazing Tech Conference on 2nd July at The Lowry Hotel, Manchester. Latitude are the event marketing partner and as such have produced the marketing collateral for the past five years, including the Pro Manchester brand and covered many Pro Manchester conferences.
Latitude are in position and experienced in working with tech businesses in Manchester. Based at Enterprise City, Manchester and Clitheroe, Latitude are the on-the-ground marketing partner assisting start-up tech businesses through the spearheading tech programme ‘Exchange’ based at Bonded Warehouse, next to the Science and Industry Museum. Exchange, is a revolutionary new digital and technology programme for the UK’s next best start-ups, delivered in collaboration with Tech Nation. Its mission is to support 2,000 ambitious individuals within the tech sector, over a 15 year period. Support from Latitude to the start-up tech firms takes the form of one-to-one consultancy and bespoke marketing strategy. Marketing rationale, planning, brand profile, web, digital and social media growth and reach will be the expertise provided.
These past two and a half years Latitude have worked with Manchester based postural sleep experts Levitex, in the launch and rise of their phenomenally successful new foam technology. From inception Latitude created the brand, supporting straplines, website, packaging, social media, content creation, photography and on-going marketing strategy. The Kickstarter launch reached the top 5% of Kickstarter projects ever! £33,424 pledged and 460 backers in 31 days. Additionally, we have created a ‘Sleep for Sport’ initiative and Levitex have engaged with Sale Sharks and many sporting legends and physiotherapists who have got behind this postural sleep innovation. The company have just signed a contract to deliver their postural pillows nationwide via a leading bed retailer, as well as working in the NHS.
Latitude fully supports and acknowledges Manchester’s pivotal role in the future of technology and are delighted to play their part. See more at www.latitude.marketing.

Exchange Cohort Launch 21-10-2020

Wednesday 21st October and Latitude staged an informal launch of their marketing partnership to the cohort of businesses within the Exchange programme. All social distanced of course and in the very safe working environment of DEPARTMENT COFFEE. Highly enjoyable 1-2-1’s and introduction meetings occurred and are scheduled ahead. So far we have engaged with four businesses, from introductory meetings, marketing reviews and delivery of findings. Exchange in Bonded Warehouse is such a dynamic business setting, where tech businesses and creative minds launch the businesses of the future.

Inspirational clients on a mission

Singing the praises here of a very modest client who has quietly been on a mission these past three years to help patients with debilitating conditions and the ordinary public alike. I can report that these past few weeks James Leinhardt CEO of Levitex has donated more than 100 pressure relieving pillows to North West NHS Hospitals which has given immediate benefits to ICU Covid-19 patients. Levitex Medical Director, Dr Ilan Lieberman is tackling the virus head-on after re-joining ICU staff on the front line at Wythenshawe Hospital.

Pillows are playing an important role across the UK right now because patients that are struggling to breathe need to be put into the prone position, which is only achieved with the support of pillows. They help to position the patients in a way that promotes easier breathing whilst still considering pressure build up and stability for the patient. One patient saw an improvement of oxygen saturation levels from less than 80 (dire straits) to plus 90 (within the normal measurement) in just five minutes of prone positioning.

Latitude’s marketing involvement started in 2018, initially as a 6 month project to deliver a brand, website, content and social media – we are now in year two, working month in month out as a trusted partner and the story is evolving and growing. We previously documented on Linkedin the top 5% successful Kickstarter campaign completed last October and ‘Sleep for Sport’ initiative engaging with Sale Sharks, Surrey County Cricket Club, Preston North End, paralympic athletes to name but a few. We feel privileged to become part of the family when we’re so involved in the progress of a business and delighted to call our clients friends.

Kickstarting a new sleep brand

Latitude Studios help Manchester Science Park start-up – Levitex – grow from initial brand to Kickstarter Success

In this industry we find ourselves working on a huge variety of projects, no two days are the same. When we were approached by James Leinhardt to work with him on his start up project, we knew there was something different and incredibly exciting about the product. James is CEO of Levitex – the innovative sleep solution set to change the way we all sleep.
Levitex is a new polyurethane foam that is the only product on the market that address all three key issues that contribute to a restful sleep, posture, pressure and proprioception. By addressing these three elements you can vastly improve neck and spine alignment which prevent and eases neck and back pain. Levitex was founded and created at the Manchester Science Park.

Latitude were chosen to work with James and his team taking Levitex from initial branding ideas, packaging, social media, right through to their product launch – The Gravity Defying Pillow – as a Kickstarter campaign – which launched on 2nd October and becoming fully funded in only 3 days. https://www.kickstarter.com/projects/levitex/levitex-gravity-defying-sleep

During the campaign Levitex sponsored Sale Sharks Rugby team for their 2019/20 season. Their senior academy players are all using Levitex Pillows and shortly the rest of the 1st team squad will receive theirs, alongside a limited edition, neoprene, travel bag, that they can use to take their pillow to away games.

Following their work with Sale Sharks, Latitude created the Sleep for Sport Program for Levitex aimed at educating athletes in the importance of sleep to rest, recover and rehabilitate, improve performance and maintain their careers. They are now working with Preston North End, Surrey Cricket club and Chelsea Ladies FC as well as Olympic and Paralympic athletes. Latitude are helping to promote Levitex across their social social media platforms too.

Following on from the momentum of the Sleep for Sport campaign, Latitude are in the process of developing a Sleep for Business campaign. Working on the same principles that sleep is needed to rest, recover and rehabilitate, we will be aiming to work with business to educate their employees on the importance of sleep and the imapact it has on the number of days lost per year. If this is something that interests LBV HUB Members then please get in touch.

This has been a passion project for everyone in the Latitude team and has become a 24/7 project, constant kickstarter and social media monitoring as well as product testerss, with our directors crediting the Levitex products having “changed the way they sleep”.
Find out more at www.levitex.co.uk

Clients Walmsley Wilkinson celebrate

Delighted to be invited to celebrate the opening of our clients Walmsley Wilkinson Associates new offices this morning. The official ribbon was cut by the CEO of Blackburn Rovers, Steve Waggott. Linda Walmsley and Taryn Wilkinson formed the specialist recruitment business last year and are fast approaching their first anniversary. Latitude completed the branding, website creation and other marketing material for the new business. They are delightful to work with and we wish them our very best for continued success.

Official Press Release: Rovers CEO Cuts the Ribbon

Steve Waggott, CEO of Blackburn Rovers was the VIP Guest at the office opening ceremony of Ribble Valley based executive recruitment firm, Walmsley Wilkinson Associates.

This search and selection business was launched in 2018 by two partners who have many years’ experience in talent attraction; gained in both inhouse recruitment teams in large corporations as well as external recruitment consultancy.

They have recently moved into their new purpose-built offices and were delighted when Steve Waggott agreed to “cut the ribbon” at their opening celebrations.

Taryn Wilkinson, a Director of the business stated “We have been highly impressed by the work that Steve and his team have been undertaking for Blackburn Rovers FC. The Club has developed strong links with the supporters, the community and local businesses and we are so pleased that he was also able to help support our growing business by attending today”

The new office has views of iconic Pendle Hill and the guests at the event which included suppliers such as Accountants, Architects, Financial Advisors, Marketing & Design Agencies were able to enjoy the views whilst undertaking business networking.

“We are proud to be based in Lancashire, partnering local businesses”, said Linda Walmsley, Co-Founder of Walmsley Wilkinson, “and we are also fortunate enough to be working with clients across the UK and internationally. A big thank you to Steve Waggott and BRFC for their commitment to their neighbouring business community. We look forward to continued success for both them and us.”

Award winning clients

And not just any old award but a BAFTA no less. Two years ago we designed the branding and packaging for a range of Make-up artist’s products, OSCA. The brainchild of industry MUA’s Val Ackrill and Beverley Binda, who’s years of working on TV and film sets had led them to devise a range of products specifically for make-up artists. Belinda was key make-up artist on the film ‘The Favourite’ responsible for Olivia Coleman’s appearance. Her work was recognised this last week with a BAFTA for Best Hair and Makeup. Our warmest congratulations to her.

Lady Taverners Charity

Latitude are delighted to continue their support of the Lady Taverners charity, part of the Lords Taverners, by supplying design work free of charge. Lords and Lady Taverners are famous for their green minibuses and sensory rooms , which are supplied to specialist schools up and down the country; giving mentally and physically challenged children and young adults a sporting chance.

We are delighted to unveil the first ‘Collection box’ which will be rolled out initially by the Lancashire branch.

Going International

Latitude are working internationally with the completion of a marketing project for clients based in Sydney, Australia. The task was to create a new brand for ellect, a global networking platform with gender equality. An aspect of the project was to write and create a Pitch Deck for Investment and full roll out for stationery, website, social media, and literature going forward. One challenge was to encapsulate in a strap-line or one sentence the complex concept of gender equality, supporting women in business and companies who want to work ethically with gender balance whilst awarding contracts. The strap-line EQUALITY MEANS BUSINESS proved perfect.

Our branding solution focused on the many elements and individuals coming together as a whole and had associations with Ikigai, the Japanese concept that roughly translates to the “reason for being.” The choice of purple reflects wealth, dignity, peace and ambition. The selected brand was the first presentation shown and the supporting design assets again were approved without change.

Enabling small to medium sized businesses to find clients and contracts to grow – online lead generation model
Business to Business platform with KPIs to engage and buy from each other
Trusted group of suppliers – verified suppliers are validated by measured good practices
Gender Equality – supplies are verified that they are working towards gender equality
Build and engage a community
Business growth and enablement
Social obligation
Work with entrepreneurs/businesses who want to support the gender equality movement
Invaluable resource of information, events, blogs, relevant legislation etc.

Photographing Icons

It’s not every day you get lucky enough to photograph someone’s pride and joy, and what a beauty this one was. We’ll struggle to shoot anything more iconic than this Vespa. In the end it was a prop for a wider shoot but we captured some cameos to send to the owner whilst we were at it.

School Careers Talk

Delighted to be asked into Oakhill School, Whalley to talk to the pupils about a career in Design & Marketing. We make it a priority to offer pupils from all the local schools an opportunity to have a weeks work experience at Latitude, which can be significant in making that difficult decision of which career to follow.

How to Heal like a Champ

A recent instruction by the owner of a Funeral Directors presented an unusual marketing enquiry recently. Lianna Champ, Director of Champ Funeral Services, needed a Training Manual to accompany a Seminar and potential Lecturer tour aimed at helping carers in Care Homes tackle difficult conversations around grief and loss.

Lianna has just published her own book entitled, ‘How to Grieve like a Champ’ a truly valuable book covering the many aspects of living and coping with grief and loss. Springhill Care Homes were so impressed by the book they called on Lianna’s expertise to help and invest in their teams’ development. Latitude translated the book into a Training Manual and Powerpoint presentation, editing the original book and applying to this new audience. The manual acted as a ‘take-home workbook’ and included areas for personal observations, timelines and notes.

The whole project was thought provoking and working with Lianna and Carl inspiring.

Latitude in China & Japan

Between 25th July and 8th August I embarked on a 12 day business mentoring trip, entitled ‘I Ching Adventure’ to China and Japan, taking in the breathtaking cities of Beijing, Shanghai, Kyoto and Tokyo.

It all started on 1st February 2018 when I attended an Entrepreneur Institute seminar, hosted by international business mentor Roger James Hamilton. That was the most inspirational day and I signed up to a year of business mentoring. Through regular webinars to Singapore, conventions in London and the highlight trip to Asia, I have absorbed a wealth of knowledge, re-thought many aspects of business, new approaches, markets and of course extended by business contacts globally.  Crucially, it is providing ‘continuous professional development’ for the strategic marketing advice we deliver to clients, providing tried and tested methodologies.

The’I Ching’ aspect that underpinned the trip, also known as the Classic of Changes or Book of Changes, is an ancient Chinese text and the oldest of the Chinese classics. The I Ching is an influential text read throughout the world, providing inspiration to the worlds of religion, psychoanalysis, business, literature, and art. Roger Hamilton has created his own business application of I Ching through his programme Wealth Dynamics and Vector cards.

Throughout the trip the Eastern approach to business was examined and we met many entrepreneurs who have created exponential businesses. In Shanghai, the fastest growing city in the world, we met the founder of Co Work whose business is only 3 years old but has already created 20 co-working spaces. In Kyoto we met Ikko Kobayashi, who has built 500 successful businesses. His seminar ‘Core Business Spirit of Japan – the secrets of never ending prosperity’gave fascinating insights. Whether it was the Samurai, Ninja, Kung Fu, Tai Chi or business master that we met, the universal answer of all was that the power lies within and the key is to slow down to speed up.

In addition to the business aspect and incredible sights, I had the privilege of meeting 65 entrepreneurs from all over the globe and listen to their business approaches and experiences. I know have friends from Australia, New Zealand, Norway, South Africa and Seattle and the wider community on line have the view that if you need to ask for help, advice or business it’s a given!

Sarah Clemson

We’re feeling Japanese, we really think so

Sarah has recently returned from a once in a lifetime business mentoring trip to China and Japan. She has returned with a selection of goodies for the office including Green Tea and Noodles. Unbeknown to her we are working on a new range of Japanese steel scissors, the packaging has come in handy for inspiration whilst we sip our green tea.

Golden Boy

Never ones really to jump on a sporting success bandwagon, this time we’re making an exception. One of our directors, Andy, has live next door to Para-swimmer Tom Hamer for the last 10 years. So he’s been in prime position to help give advice to Tom as his international career has flourished. This week Tom broke the 200m freestyle world record on his way to winning a Gold medal at the Commonwealth Games in Australia. Andy has been responsible for his social media up until recently when Tom, now 19, has been confident in taking responsibility himself.  It’s been great fun in the last 24 hours watching the hundreds of tweets and mentions flood in. We now need to update the website we built for Tom at www.tomhamer.co.uk – everytime he wins or breaks a record it goes out of date!

Constructivism inspired

Every year we organise a Charity Golf Day on behalf of our long standing client – Trevor Dawson in aid of Blackburn Youth Zone. Whenever the event falls on a year with one of the major football tournaments they ask us to produce a wallchart as a giveaway. This year with the World Cup taking place in Russia we based the theme on Russian Constructivism style graphic design from the 1920s and 30s. They even allowed us to adapt their logo, so in return we featured one of Blackburn’s favourite sons Alan Shearer.

Design for the future

Latitude were delighted to market the Pro Manchester ‘Trailblazing Technology Conference’ held at the Lowry Hotel, Manchester on Friday 23rd March, 2018.

200 delegates attended the event on the future impact of AI and Tech on the city. Latitude created the graphics and artwork for the stage screen display, folders and brochure. We look forward to the next events we shall be working on, the Annual Dinner and Big Social Media Conference.

Northern Lights

Having a gallery in your studio means we come into contact with creative people on a daily basis. We change the artwork in the gallery every two months so over the last four to five years we have met many of the North Wests best professional artists. One of the very best in our opinion is Oldham born artist Chris Cyprus. We’ve struck up a good friendship with Chris and have enjoyed his rise in fame culminating in a recent appearance on the BBC One Show. He has completed a series of 250 paintings depicting the sodium lights of the North of England at dusk. We heard he was hoping to produce a book to chronicle his 10 year body of work and jumped at the chance to design and help publish it. Encased in a solid blue box with the title picked out by the light reflecting off a spot UV, this 120 page book turned into a labour of love for both of us.

You can order a limited edition copy from his website or if you ask Andy nicely enough he’ll bring you his signed copy to show off.