Brand, literature and website designed, content created, built and launched in 7 days!
We have always prided ourselves on being responsive and going the extra mile for clients, but this week we have taken that to another level with a very tight deadline. Clients, Sustainable Building Services based in Skelmersdale, approached Latitude for the launch of their new marketing campaign in response to the Government energy efficiency grant – entitled ‘The Green Homes Grant Scheme.’ We immediately understood time was of the essence and that they needed to be in position and engaging with consumers in readiness for the scheme launch late September.
The Chancellor of the Exchequer, Rishi Sunak, announced a £2 billion fund, which will see the government fund up to two-thirds of the cost of home improvements of over 600,000 homes, supporting over 100,000 jobs in green construction. The Government needs to improve the UK’s carbon footprint and it’s trying to do so by stopping heat loss from homes. Up and down the country homes are going to benefit from this unique opportunity.
Latitude created a brand, believe it or not the Government doesn’t have one! 20,000 leaflets and a website were all delivered within one week. SEO and a digital and social strategy will follow, complemented by on-site initiatives when improvements commence.
I hasten to add we don’t plan to do this as a general rule!