Singing the praises here of a very modest client who has quietly been on a mission these past three years to help patients with debilitating conditions and the ordinary public alike. I can report that these past few weeks James Leinhardt CEO of Levitex has donated more than 100 pressure relieving pillows to North West NHS Hospitals which has given immediate benefits to ICU Covid-19 patients. Levitex Medical Director, Dr Ilan Lieberman is tackling the virus head-on after re-joining ICU staff on the front line at Wythenshawe Hospital.

Pillows are playing an important role across the UK right now because patients that are struggling to breathe need to be put into the prone position, which is only achieved with the support of pillows. They help to position the patients in a way that promotes easier breathing whilst still considering pressure build up and stability for the patient. One patient saw an improvement of oxygen saturation levels from less than 80 (dire straits) to plus 90 (within the normal measurement) in just five minutes of prone positioning.

Latitude’s marketing involvement started in 2018, initially as a 6 month project to deliver a brand, website, content and social media – we are now in year two, working month in month out as a trusted partner and the story is evolving and growing. We previously documented on Linkedin the top 5% successful Kickstarter campaign completed last October and ‘Sleep for Sport’ initiative engaging with Sale Sharks, Surrey County Cricket Club, Preston North End, paralympic athletes to name but a few. We feel privileged to become part of the family when we’re so involved in the progress of a business and delighted to call our clients friends.