Latitude were chosen to work with James and his team taking Levitex from initial branding ideas, packaging, social media, right through to their product launch – The Gravity Defying Pillow – as a Kickstarter campaign – which launched on 2nd October and becoming fully funded in only 3 days. https://www.kickstarter.com/projects/levitex/levitex-gravity-defying-sleep

During the campaign Levitex sponsored Sale Sharks Rugby team for their 2019/20 season. Their senior academy players are all using Levitex Pillows and shortly the rest of the 1st team squad will receive theirs, alongside a limited edition, neoprene, travel bag, that they can use to take their pillow to away games.

Following their work with Sale Sharks, Latitude created the Sleep for Sport Program for Levitex aimed at educating athletes in the importance of sleep to rest, recover and rehabilitate, improve performance and maintain their careers. They are now working with Preston North End, Surrey Cricket club and Chelsea Ladies FC as well as Olympic and Paralympic athletes. Latitude are helping to promote Levitex across their social social media platforms too.

Following on from the momentum of the Sleep for Sport campaign, Latitude are in the process of developing a Sleep for Business campaign. Working on the same principles that sleep is needed to rest, recover and rehabilitate, we will be aiming to work with business to educate their employees on the importance of sleep and the imapact it has on the number of days lost per year. If this is something that interests LBV HUB Members then please get in touch.